Since I’ve graduated from UVA, I’ve been working with other creators to help bring their ideas to life with Video Editing. Currently, the client I’ve done the most with is Andrew Fenichel, a sports creator who focuses on the NFL and the NBA. With him, I’ve been working on building his brand to support more long-form video as well as starting up a new channel.
Process Behind branding: Athlete Anthology
One of the initial things that I did was help create more branding behind his sports channel, Athlete Anthology. Athlete Anthology is a sports documentary channel, highlighting players of the past and present with the moto “Every athlete has a story.” My mission was to make something I thought fit the brand well, and something that could be templatized enough so that other editors could use them to make them in their own workflow. Since the video I was editing at the time was about Steve Kerr, everything going forward will be Steve Kerr related.
Since this channel was all about the story behind players, I thought that it would be a cool idea to make a book animation to show that story being made. Below is the final book animations that I ended up making!
Another thing that I thought would be really cool would be to make a card that looked like a trading card to represent stats when the narrator was going over them. To do that, I first sketched up what I envisioned what the card would end up looking like:
Now admittedly, I’m not much of a drawer, but this helped me get a sense of what I had in my head. First thing to do now was create the card!
This card I created to make it look like what sports cards looked liked back when Steve Kerr played (in the 1990s). I felt like this encapsulated that time period really well, now the only thing left was to put this in motion!
With this new branding, it gives these videos a differentiating factor that previously wasn’t there, and allows for this channel to stand on it’s own against a sea of other sports documentary channel inside of YouTube.
Andrew Fenichel Channel
Throughout the past few months, I have worked on creating long-form content for the Andrew Fenichel channel. This has looked different for the types of videos I’ve made, whether it be a reaction video or a hot takes video, whatever is needed I adapt to create the best possible video out of what I’m given. Below I have linked two of the videos that I personally have edited for the channel.